What do Delta, McDonald’s, Kellogg’s, Hormel, Target and others know…

They know where to find a great deal, smart content and a good time!  

More than 100 partnerships have been born at our events. Great partnerships come in all shapes and sizes. Our event success stories range from major household brands to budding companies that are looking for new marketing opportunities. With an exclusive group of 150 client-side marketers, our events provide a balanced environment of content and networking all in a friendly, business atmosphere.

Check out just a few of the marketing programs that have been born out of relationships created at our recent events, and make sure to continue on to our Success Stories section of our site by clicking here to read about more partnerships. Will yours be next?



McDonald’s | Delta Vacations

(Monopoly)

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McDonald’s together with Delta Vacations partnered to promote the annual McDonald’s Monopoly game contest with prize fulfillment as part of one of their largest prize pools ever. View more images and read about this partnership by clicking here.


Great Content, One-of-a-Kind Networking and Amazing Opportunities…

BPF17_logo_workingThis October 18 – 21, 150 senior-level partnership marketers will gather in Nashville, TN  for the Brand Partnership Forum, an exclusive three-day brand and entertainment marketing event. Participants are exposed to relevant insights on trends, challenges and opportunities key to successful marketing partnerships. In addition to great content, the community atmosphere leads to great relationships and marketing success stories.

Make sure you don’t miss out on the opportunity to join the community!

Request your invitation HERE.


Fandango| Kellogg’s

(Win Superman’s Powers Sweepstakes)

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Fandango & Kellogg’s teamed up for the theatrical release of THE MAN OF STEEL with the “Win Superman’s Powers” sweepstakes. Through on-pack, in-store, social and digital channels, Kellogg’s offered consumers the chance to win Flight, Speed, Strength and Vision. Fandango fulfilled the vision prize with movie tickets and supported the program online. Read more about this partnership by clicking here.


Fetzer Vineyards | Hormel Foods

(Hormel Gatherings)

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After a chance meeting at one of our events, Fetzer Wines and Hormel partnered to bring their products together at retailers throughout the country. They offered a $10 coupon when you purchase a Hormel Gatherings party tray. Click here to read more…


Madame Tussauds | Target

(Bullseye Wax Figure at Madame Tussauds Wax Museum)

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Target together with Madame Tussaud’s Wax Museum have partnered to create one of the first dogs to be depicted in wax. Click here to read more about the ceremony.


Faith Hill | Teleflora

(The Collection by Faith Hill)

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Faith Hill partnered with Teleflora to promote The Collection by Faith Hill, which was a specially branded collection of bouquets. Click here for more information!


Ellen | PlayMonster

(5 Second Rule)

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Telepictures and PlayMonsterworked together to integrate the “5 Second Rule” game into The Ellen DeGeneres Show. Ellen created a segment on her show where she plays the game with some of her famous guests. Click here to read more…


City of Hope | Schwarzkopf Professional

(Shine On)

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Schwarzkopf Professional’s partnership with City of Hope invited stylists to use the new Shine treatment on clients and post photos on Instagram. For each post, Schwarzkopf donated $1 to City of Hope and breast cancer research.  Click here to read more…


CMA| Cost Plus World Market

(50th Annual CMA Awards)

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The Country Music Association and Cost Plus World Market teamed up to celebrate the 50th annual CMA AWARDS with a sweepstakes. Click here to read more…

 


On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

Hilary_Scacchetti

Hilary Scacchetti
Office Manager
The L.A Office


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Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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  • Track 8,400+ successful partnerships and feature your own
  • View 1,200+ current and past Promotional TV Spots
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  • Contact and connect with close to 5,000 Marketing Professionals

75 Entertainment Partnerships in 30 days… Here’s a top-line of some of the movie partnerships so far.

Less than 30 days into Summer and we have already tracked (and added) over 75 entertainment promotions to the MarketingPartnerships.com partnership database. This Summer is going to be a record breaker for the partnership community.  

Ever since JAWS created the idea of the Summer Movie Blockbuster, brands have been bringing their consumers closer to these movies through marketing partnerships and promotions. Here are 6 partnerships kick-starting the Summer for Marvel’s GUARDIANS OF THE GALAXY 2: VOLUME 2, Paramount’s BAYWATCH and Disney’s PIRATES OF THE CARIBBEAN; DEAD MEN TELL NO TALES.

GUARDIANS OF THE GALAXY: VOLUME 2

Doritos:

Marvel Entertainment also got together with Doritos for the “Choose Your Guardian” promotion and giveaway that celebrated the release of GUARDIANS OF THE GALAXY VOL. 2 in theaters.

Fans could visit a webpage and select one of the five Guardians of the Galaxy to begin their Doritos adventure. After doing so, they could use the code on specially marked Doritos products for a given amount of entries on the website. Each Guardian selected had a number of different prizes for entrants to win.

As more codes were entered per Guardian chosen, more and more valuable prizes were unlocked to win. Some of the grand prizes included trips to Las Vegas, a music festival in Chicago, studio tours, a Ninja Warrior experience, a trip to San Francisco, a Treesort Experience and more.

The partnership also included six exclusive character-focused mini featurettes.  Click here for more information.

Geico:

To support the release of GUARDIANS OF THE GALAXY VOL. 2, Marvel and Geico teamed up for a cross-promotional ad. The digital and TV spot featured the insurance company’s fan-favorite mascot Gecko teaming up with one of the characters from the film to save customers money on car insurance.  Click on the above image for more information!


 

BAYWATCH

Sprint:

Paramount Pictures and Sprint partnered to celebrate the theatrical release of BAYWATCH. The promotion included a television spot in which Sprint introduces the “Unlimited Lifeguard”, promoting the wireless carrier’s unlimited plans with themes of the film.

Watch the TV Spots online in the MarketingPartnerships.com Screening Room or click here for details on the partnership!

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Under Amour

Paramount Pictures also partnered with Under Armour teamed up for a multi-faceted partnership to promote the theatrical release of BAYWATCH. The partnership included a new line of film-inspired apparel, which included swimwear as well as men’s and women’s tee-shirts.

Additionally, the athletic wear brand created the “Under Armour + BAYWATCH Challenge” for its mapmyfitness mobile app. Users who logged 20 workouts between April 30, 2017 and May 31, 2017, were eligible to win a trip for two to Santa Monica, CA. Workout durations could not be less than 20-minutes and could not exceed four-hours, with a maximum of two qualified workouts per day. The app awarded users for reaching various milestones throughout the challenge including the first and tenth workout.

One user was randomly selected to receive the grand prize which consisted of a three-night trip for two to Santa Monica, a Pacific Ocean sunset dinner cruise and $500 spending money.


It’s going to be a Blockbuster Summer for entertainment partnerships!!

And if you are a VIP Member on MarketingPartnerships.com, you can view all of these additional partnership activities.  Just log in and start clicking away.  If you are not a VIP Member, you need to see what you are missing!  Each partnership includes information about the partnership, timing and a sample of the creative activation involved.  If there are TV Spots, you can find these spots on the site as well.  By the way, VIP Membership is only $495/year!

ALIEN: COVENANT | Audi (20th Century Fox/Theatrical)
CANDY CRUSH | Moschino (King/Gaming)
CAPTAIN UNDERPANTS: THE FIRST EPIC MOVIE | Scholastic, Sun-Maid, Tampico (AARP/Non-profit)
CARS 3 | Autotrader.com (Walt Disney Studios/Theatrical)
CHILDREN’S MIRACLE NETWORK | Costco (Children’s Miracle Network Hospital/Non-Profit)
CHRIS JANSON | Waffle House (Warner Music Nashville/Music)
CMT AWARDS | Havertys (CMT/Location Based Entertainment)
DIARY OF A WIMPY KID: THE LONG HAUL | Color Me Mine, Six Flags, TCBY (20th Century Fox/Theatrical)
DESPICABLE ME 3 | Kellogg’s, Tic-Tacs (Universal Pictures/Theatrical)
KING ARTHUR: LEGEND OF THE SWORD | Men’s Health, UberEATS, VisitBritain, Wahoo’s Fish Taco
KINGSMAN: THE GOLDEN CIRCLE | Old Forester Bourbon (20th Century Fox/Beverage)
LEGOLAND | Extended Stay America (Merlin Entertainments/Location-Based Entertainment)
MARIO KART 8 DELUXE | McDonald’s (Nintendo of America/Gaming)
OTTER POPS | LA Zoo, OKC Zoo (The Jel Sert Company/Brand)
PLAYBOY | Indian Motorcycle (Playboy Enterprises/Brand)
TALBOTS SUMMER BOOK CLUB | Talbots (Penguin Random House/Brand)
SNATCHED | Moovit, Palm Beach Tan, Rue La La, Schofferhofer Grapefruit  (20th Century Fox/Theatrical)
WONDER WOMAN | Cold Stone Creamery, Dr Pepper, Pinkberry (Warner Bros. Pictures/Theatrical)

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PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES

B&G Foods/Pirates Booty

In conjunction with the debut of PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES in theaters, Walt Disney Studios and Pirates Booty teamed up for a partnership inspired by the film.

The program featured custom “Pirates”-themed packaging for the Pirate’s Booty brands as well as a number of activities and adventures inspired by the film.

On the Pirate’s Booty website and social media channels, these activities promoted by the hashtag “#piratesbooty” included arts and crafts, special recipes and more.

Dave and Busters

Walt Disney Studios also tied in with Dave & Buster’s to celebrate the release of PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES. Customers could play three movie themed games, Disney Crossy Road, Treasure Quest, and Deadstorm Pirates for free with the same day purchase or reload of a $10 Power Card.  Check out the TV Spot as well!


On behalf of the team at The L.A. Office, thanks for reading.

We’re excited about the Summer and looking forward to keeping you connected to the activities hitting the partnership marketing community.  Be sure to check out MarketingPartnerships.com as this summer of blockbuster marketing continues!

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Upgrade to VIP and don’t miss the next big thing!   VIP Membership on MarketingPartnerships.com is only $495 per year and it provides unlimited access to the properties, people, partnerships driving the entertainment marketing community!

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  • Track 8,000+ successful partnerships and feature your own
  • View 1,100+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with 4,700+ Marketing Professionals

Thanks for reading and have a great Summer!

 

4 Location-Based Entertainment Opportunities that Continue To Enhance Brand Partners’ Exposure!

With experiential activations continuing to take over the marketing world, location-based entertainment opportunities are giving brands access to a multitude of hands-on experiences to enhance their exposure and influence on their consumers.

Location-Based Entertainment allows interaction with not only the product, but also with the environment, creating a deeper connection and experience for them to walk away with. Considering the immense amount of messaging and advertising that is produced today, it’s important to offer more than just a product.

NEGRONI WEEK

(CAMPARI)

Negroni Week Kick Off Party at the Refinery Rooftop

#NEGRONIWEEK 2017 IS HAPPENING NOW!

Campari launched Negroni Week in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. From 2013 to 2016, Negroni Week grew from just 100 bars in the US to thousands of participants from over 40 countries internationally and exploded on social media.

This year, Campari is excited to announce several new upgrades to the initiative aimed at ensuring bigger and better charitable successes.

To find out more information about this year’s Negroni Week, visit http://marketingpartnerships.com/properties/view/2089/negroni-week


CMA MUSIC FESTIVAL

(COUNTRY MUSIC ASSOCIATION)

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The 2017 CMA Music Festival is featuring 11 stages with more than 300 acts and 100 hours of music, and it all benefits music education. CMA Music Festival is also being filmed for a national television special that airs on the ABC Television Network. This is the 14th consecutive year the event will be featured, a feat no other music festival has achieved.

For more information on the festival or to view some of CMA Music Festival’s current partnerships, visit http://marketingpartnerships.com/properties/view/226/cma-music-festival


MADAME TUSSAUDS

(MERLIN ENTERTAINMENTS)

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Owned by Merlin Entertainments, take a visit to Madame Tussauds where you can see, touch and take photos with all of your favorite celebrities! They’ve taken down the museum-style ropes and poles so that YOU can get up-close and personal with Hollywood’s biggest A-listers. With over 125 figures, there is something for everyone!

Explore more of Merlin Entertainment’s properties by visiting http://marketingpartnerships.com/companies/view/4634/merlin-entertainments


REVOLUTION GALACTIC ATTACK VIRTUAL REALITY COASTER

(SIX FLAGS)

SFVRThis cosmic experience on The New Revolution introduces the first time augmented reality has ever been offered on a virtual reality coaster. The complex gameplay puts you in control of your ride to shoot targets and make key decisions that affect your score.

Powered by Oculus, you’ll be wearing Samsung Gear VR headsets, making you able to see your surroundings and your friends sitting next to you. An army of flying alien drones will be attacking your spaceship with lasers and light missiles before you make it to the mothership. Turn your head during the ride to position your bulls-eye over the enemies to fight back and score points!

See more action packed rides by visiting http://marketingpartnerships.com/companies/view/103/six-flags+


On behalf of the team at The L.A. Office, thanks for reading.

Stay tuned as we bring you more posts about the partnership marketing community.

And for more information on these and over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:mpn_4in_horz

Still not enough? Unlock the full database by upgrading to VIP!

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  • Track 8,000+ successful partnerships and feature your own
  • View 1,100+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with 4,500+ Marketing Professionals