Tag: Promotional Marketing

5 Titles That Changed The Game At E3

by Nick - L.A. Office, posted in Opportunities, Properties

E3 has quickly become the world’s premiere video game conference where the top developers in the industry hock their wares and prime the public for releases on the horizon. It’s also no surprise that the event has become such a phenomenon. The gaming industry was worth a staggering $99 billion in 2016 and a study reported that there are now nearly 2 billion people who play video games around the world.

So, what does E3 mean for the partnership marketing industry? It means tons of chances for incredible brand exposure and unique opportunities to integrate with properties that target a specific and brand-focused market.

Let’s take a look at 5 gaming titles that were either announced or updated at the conference. Each one of these games offers an abundance of partnership potential that your brand could be the beneficiary of.

Want to read up on even more gaming opportunities? Head over to MarketingPartnerships.com… A basic profile is free!

CALL OF DUTY: WWII | Activision

(November 3, 2017)

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One of the most iconic and successful video game franchises of all time returns to it’s roots in the past with CALL OF DUTY: WWII. The new game, coming fall 2017, looks to redefine World War II for a new gaming generation. The CALL OF DUTY franchise has a history of extensive partnerships with brands like Frito-Lay, Pepsi, Jeep, Uber and more. Read more here.

SUPER MARIO ODYSSEY | Nintendo

(October 27, 2017)

mario odyssey

Nintendo had one of the most exciting E3’s out of all of the major developers by announcing a whole host of new games for their new console, the Nintendo Switch. One of the most intriguing of those announcements is SUPER MARIO ODYSSEY, which gives players a whole host of new abilities to use with the beloved character. The Mario brand is great for kid-friendly promotions, as proven by tie-ins with companies like Frito-Lay and Yogurtland. Read more here.

ASSASSIN’S CREED ORIGINS | Ubisoft

(October 27, 2017)

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As the 10th installment of ASSASSIN’S CREED (which expanded into movie theaters late last year as well), some were worried that the nearly decade long franchise had run out of steam. The gameplay of ASSASSIN’S CREED ORIGINS shown at E3, however, did much to assuage those fears. Boasting new mechanics and a gorgeous, violent setting, brands in the alcoholic beverage, CPG or electronics industries could fit in perfectly. Read more here.

ANTHEM | Electronic Arts (EA)

(Q4 2018)

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One of the announcements that drew the most buzz was Bioware’s (EA) ANTHEM. Gameplay video showed a game with beautiful graphics and a seemingly incredible open world. Drawing comparisons to Activision’s DESTINY, ANTHEM will feature multiple large updates of downloadable content so the partnership window will extend well past its initial release date. For more on ANTHEM, click here.

MARVEL’S SPIDER-MAN | PlayStation

(Q1/Q2 2018)

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Lastly, we have Sony Interactive Entertainment’s SPIDER-MAN. Another game that revealed gameplay footage during the conference, this game will feature a Spider-Man more dynamically playable than in any game he’s been in before. Click here for more.

Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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  • Track 8,400+ successful partnerships and feature your own
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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

nick_mitich

Nick Mitich
Digital Marketing & Membership Supervisor
The L.A Office

Find out more about these gaming titles and over 1,000 other marketing opportunities, visit:

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THIS FALL: Will Ferrel & Mark Wahlberg reunite; Hallmark debuts 4 original movies

by michellelaoffice, posted in Opportunities, Properties

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QUICK READ: Will Ferrell (Brad) and Mark Wahlberg (Dusty) have returned with their dynamic comedic blend, with new additions of John Lithgow and Mel Gibson as the grandfathers. After earning $240 million globally with the first film, expect DADDY’S HOME 2 to have plenty of engaging partnership opportunities.

 

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QUICK READ: As the days get shorter and a chill hits the air, fall in love with 4 new autumn-themed original movies! With premieres every Saturday night in October, FALL HARVEST is sure to bring plenty of engaging partnership opportunities for a wide array of brands.

DIG DEEPER:  For more information on partnering with Paramount Pictures’ DADDY’S HOME 2, Hallmark Channel’s FALL HARVEST or over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:mpn_4in_horz

OTTER POPS Celebrates World Otter Day with Los Angeles and Oklahoma City Zoos

by michellelaoffice, posted in Partnerships

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The Jel Sert Company’s OTTER POPS partnered with Los Angeles Zoo and Oklahoma City Zoo to celebrate World Otter Day on May 31, 2017. Visitors could enjoy the colorful ice pops as they learned about the semi-aquatic creatures.

 

As part of the OTTER POP VIBES TOUR, The Jel Sert Company set up the OTTER POPS Beach Bungalow inside the Los Angeles Zoo for a four-day activation and passed out complimentary ice pops and giveaways at their prize wheel for visitors to enjoy.

 

The activation included a special animal enrichment, where otters were fed frozen fish treats at the river otter exhibit, and signage for the event was placed throughout both zoos.

For more information on OTTER POPS’ partnerships with The Los Angeles Zoo, The Oklahoma City Zoo, and over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:mpn_4in_horz