Theatrical Partnerships to Get You And Your Brand in the Holiday Spirit


QUICK READ: In celebration of the theatrical release of A BAD MOMS CHRISTMAS, STX Entertainment and Amazon Alexa teamed up to create a magical holiday experience with the first-ever Alexa powered premiere. The intelligent personal home assistant joined the film’s Los Angeles premiere while snowflakes fell as saxophonist Kenny G played “Deck the Halls” and the device got quizzed by Santa.



QUICK READ: 20th Century Fox and Moet & Chandon partnered to celebrate the theatrical release of THE GREATEST SHOWMAN. The partnership included a sweepstakes in which fans had the opportunity to win one free ticket to the movie, courtesy of Fandango.

DIG DEEPER:  Learn more about STX’s A BAD MOMS CHRISTMAS & Amazon Alexa, 20th Century Fox’s THE GREATEST SHOWMAN & Moet & Chandon, or over 8,600 other partnership case studies at



Family Friendly Marketing Opportunities For Your Brand


MICKEY AND THE ROADSTER RACERS is a madcap car racing adventure for preschoolers featuring Disney’s #1 star , Mickey Mouse, and his pals: Minnie, Pluto, Goofy, Daisy and Donald. Airing on Disney Junior channels and programming blocks around the world, the series takes the Sensational Six and their uniquely personalized vehicles on humorous high-spirited races around the globe plus hometown capers in Hot Dog Hills.



Acquired in 2010 by Saban Brands, the Paul Frank brand was born in 1995 out of a garage in a Southern California beach town. By creating relationships through exciting collaborations and strategic licensing partnerships, Paul Frank merchandise includes apparel and accessories for all ages, across categories such as books, stationery, eyewear, home décor and bicycles.

DIG DEEPER:  Learn more about Disney’s MICKEY AND THE ROADSTER RACERS, Saban Brands’ PAUL FRANK, or over 1,000 other marketing opportunities at


Fall Superhero Partnerships That Pack A Punch


QUICK READ: To celebrate the latest installment of the Marvel Cinematic Universe, THOR: RAGNAROK, Marvel Entertainment teamed up with Red Robin and Fandango’s “Burgers and A Movie” promotion. Customers who purchased a $25 limited edition gift card, also received a complimentary Fandango movie ticket to see the film.



QUICK READ: Warner Bros. Pictures and Mercedes-Benz teamed up to celebrate the theatrical release of JUSTICE LEAGUE. The partnership featured three of the automotive brand’s vehicles, the E-Class Cabriolet, the Mercedes-Benz AMG Vision Gran Turismo, with a new interior developed for the film, and the G-Class 4×42 in the movie.

DIG DEEPER:  Learn more about THOR: RAGNAROK & Red Robin, JUSTICE LEAGUE & Mercedes-Benz, or over 8,600+ other marketing promotions at