4 Location-Based Entertainment Opportunities that Continue To Enhance Brand Partners’ Exposure!

With experiential activations continuing to take over the marketing world, location-based entertainment opportunities are giving brands access to a multitude of hands-on experiences to enhance their exposure and influence on their consumers.

Location-Based Entertainment allows interaction with not only the product, but also with the environment, creating a deeper connection and experience for them to walk away with. Considering the immense amount of messaging and advertising that is produced today, it’s important to offer more than just a product.

NEGRONI WEEK

(CAMPARI)

Negroni Week Kick Off Party at the Refinery Rooftop

#NEGRONIWEEK 2017 IS HAPPENING NOW!

Campari launched Negroni Week in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. From 2013 to 2016, Negroni Week grew from just 100 bars in the US to thousands of participants from over 40 countries internationally and exploded on social media.

This year, Campari is excited to announce several new upgrades to the initiative aimed at ensuring bigger and better charitable successes.

To find out more information about this year’s Negroni Week, visit http://marketingpartnerships.com/properties/view/2089/negroni-week


CMA MUSIC FESTIVAL

(COUNTRY MUSIC ASSOCIATION)

CMAA

The 2017 CMA Music Festival is featuring 11 stages with more than 300 acts and 100 hours of music, and it all benefits music education. CMA Music Festival is also being filmed for a national television special that airs on the ABC Television Network. This is the 14th consecutive year the event will be featured, a feat no other music festival has achieved.

For more information on the festival or to view some of CMA Music Festival’s current partnerships, visit http://marketingpartnerships.com/properties/view/226/cma-music-festival


MADAME TUSSAUDS

(MERLIN ENTERTAINMENTS)

MT

Owned by Merlin Entertainments, take a visit to Madame Tussauds where you can see, touch and take photos with all of your favorite celebrities! They’ve taken down the museum-style ropes and poles so that YOU can get up-close and personal with Hollywood’s biggest A-listers. With over 125 figures, there is something for everyone!

Explore more of Merlin Entertainment’s properties by visiting http://marketingpartnerships.com/companies/view/4634/merlin-entertainments


REVOLUTION GALACTIC ATTACK VIRTUAL REALITY COASTER

(SIX FLAGS)

SFVRThis cosmic experience on The New Revolution introduces the first time augmented reality has ever been offered on a virtual reality coaster. The complex gameplay puts you in control of your ride to shoot targets and make key decisions that affect your score.

Powered by Oculus, you’ll be wearing Samsung Gear VR headsets, making you able to see your surroundings and your friends sitting next to you. An army of flying alien drones will be attacking your spaceship with lasers and light missiles before you make it to the mothership. Turn your head during the ride to position your bulls-eye over the enemies to fight back and score points!

See more action packed rides by visiting http://marketingpartnerships.com/companies/view/103/six-flags+


 

MIKE AND IKE sweetens Six Flags’ 3 Point Challenge game; Entenmann’s joins the Harlem Globetrotters

MikeandIke

QUICK READ: Six Flags and MIKE AND IKE® have teamed up for a basketball themed partnership at participating parks across the country. The highly popular 3 Point Challenge game inside Six Flags parks will be branded the MIKE AND IKE® Game Zone, showcasing the new limited-edition MIKE AND IKE® and HOT TAMALES® packaging from its recent partnership with NBA2K17.

 

HARLEMGLOBETROTTERS_Entenmanns

QUICK READ: Entenmann’s® Donuts partners with The Original Harlem Globetrotters to become the official doughnut of the team’s 2017 World Tour. Samples of the classic, bite-sized Pop’ems Donuts were available at select games across the country, along with other

DIG DEEPER:  For more information on Marvel’s MIKE AND IKE and Six FlagsEntenmann’s and The Harlem Globetrotters or nearly 8,000 other partnerships, visit MarketingPartnerships.com. Depending on your membership level, details about this partnership may only be available for this week. If you are a VIP Member, you have unlimited access to this partnership (and thousands more) anytime, anywhere.  Only on:

mpn_4in_horz

Location, Location, Location: 4 Location-Based Entertainment Opportunities To Enhance Your Exposure

With experiential activations taking over the marketing world, location-based entertainment opportunities are flooding the industry, giving brands access to a multitude of hands-on experiences to enhance their exposure and influence on their consumers.

Location-Based Entertainment allows interaction with not only the product, but also with the environment, creating a deeper connection and experience for them to walk away with. Considering the immense amount of messaging and advertising that is produced today, it’s important to offer more than just a product. Appealing to multiple senses, the following four location-based entertainment opportunities provide the potential for vast exposure for you and your brand.

NEGRONI WEEK

(CAMPARI)

negroni

Campari launched Negroni Week in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. From 2013 to 2015, Negroni Week grew from more than 100 participating venues to more than 3,500 participating venues around the world and exploded on social media. In 2016, more than 6,000 venues from 44 countries around the world mixed their favorite Negroni variations and raised nearly $400,000 for charitable causes, making it the biggest fundraiser in the global spirits industry. The first day of Negroni Week, there was a #NegroniWeek tweet every 30 seconds!


CMA MUSIC FESTIVAL

(COUNTRY MUSIC ASSOCIATION)

CMAFest

The annual 4-day CMA Music Festival in Downtown Nashville is unlike any other. More than 87,000 people per day will attend this year’s CMA Music Festival, the largest Country Music festival in the U.S.. With 11 stages and over 400 artists performances, this is THE event for Country Music’s biggest artists…and biggest fans. The festival is also filmed and documented by ABC Television for a two-hour television special. Last year’s special generated over 5.19 million viewers with ratings of 1.2/4, and official partners have the opportunity to be part of that broadcast.


REVOLUTION GALACTIC ATTACK VIRTUAL REALITY COASTER

(SIX FLAGS)

SFVRThis cosmic experience on The New Revolution introduces the first time augmented reality has ever been offered on a virtual reality coaster. The complex gameplay puts you in control of your ride to shoot targets and make key decisions that affect your score.

Powered by Oculus, you’ll be wearing Samsung Gear VR headsets, making you able to see your surroundings and your friends sitting next to you. An army of flying alien drones will be attacking your spaceship with lasers and light missiles before you make it to the mothership. Turn your head during the ride to position your bulls-eye over the enemies to fight back and score points!


LEGOLAND

(MERLIN ENTERTAINMENTS)

Legoland

Owned by Merlin Entertainments, the leading name in location-based, family entertainment, LEGOLAND is an interactive, hands-on experience for families with children 2-12. Each LEGOLAND is bursting with interactive family rides, live shows, building workshops, and amazing attractions, including awe-inspiring Miniland areas reflecting iconic buildings and attractions from the Resort location – all built using the iconic LEGO® brick. Locations include: LEGOLAND Billund, LEGOLAND Windsor, LEGOLAND California, LEGOLAND Deutschland, LEGOLAND Florida, LEGOLAND Malaysia, & LEGOLAND Dubai.