5 Summer Blockbusters and the Partnerships That Made Them Stand Out

Every summer brings big box office excitement, and this summer hasn’t disappointed. Out of all the recent hits, these five not only delivered great box office results, they also featured unique partnerships, which are all tracked on MarketingPartnerships.com. Take a look at some of the stand-outs, and their corresponding partnership examples, and hopefully they will provide inspiration for your next partnerships, too!

WONDER WOMAN (Warner Bros.)

WonderWoman_artWonder Woman was first introduced to fans in DC’s Batman v Superman: Dawn of Justice and returned on her own June 2 to dominate the box office, along with seven complementing partnerships. With two straight weeks at the #1 spot, it’s no surprise there is a sequel the works, and we will be on the lookout for those partnerships, too. For this movie, we felt the PayPal union offered something new and different. Details here.


CARS 3 (Disney/Pixar)

Cars 3 - artCARS 3 debuted in theaters in the US on June 16 with an all-new story that contained the heart and emotion of the original film. With its #1 spot in the box office on opening weekend, the movie’s eight partnerships included top brands, and although they all had unique elements, the one that stood out was Coppertone, which included a fun experiential component. Read all about it here.


TRANSFORMERS: THE LAST KNIGHT (Paramount Pictures)

Transformers artThe $3.8B movie franchise and consumer products powerhouse, TRANSFORMERS: THE LAST KNIGHT, hit theaters June 21, bringing director Michael Bay’s epic robot battle sequences with favorite autobot characters, Optimus Prime and Bumblebee, alongside Mark Wahlberg. Also boasting eight partnerships spanning a variety of brands, details on the multifaceted one with SONIC Drive-In can be found here.


DESPICABLE ME 3 (Illumination/Universal Pictures)

DM3 art2

On June 30, the team who created the biggest animated hits of 2013 and 2015, DESPICABLE ME 2 and MINIONS, returned to continue the adventures of Gru, Lucy, their adorable daughters and the Minions. The whopping 10 diverse partnerships extended the reach of the lovable characters, and while most were with very recognizable names, a very clever example was with DNA testing and ancestry exploration site, 23andMe. Learn more.


SPIDER-MAN: HOMECOMING (Sony Pictures)

spidermanhomecoming_art

After the new Spider-Man first appeared in Marvel’s Cinematic Universe (MCU)’s Avengers, Sony Pictures Entertainment released the next installment of its $4 billion Spider-Man franchise July 7, topping the box office during its opening weekend. Ushering eight notable partners, the feel-good alliance with Goodwill had some great elements. Check it out here.


With a combined total of 42 partnerships between these five films, you can see why it was hard to choose one for each. Worry not, for you can see all the rest, along with 1,000s of great partnerships on MarketingPartnerships.com. If you don’t already have a profile, it’s easy to set one up.

Still not enough? Unlock the full database by upgrading to VIP!

mp_vip_email_hero_territory1_comp7

Did you catch these Theatrical partnerships?

 

emoji_hormel5

To promote the release of THE EMOJI MOVIE, Sony Pictures Entertainment and Hormel Pepperoni teamed up for a movie ticket promotion and ideas for custom recipes. Learn more here.

 

stoli-atomic-blonde-horiz-ooh_eroh7qt

Universal Pictures and Stoli Vodka celebrate ATOMIC BLONDE with a co-branded multi-media campaign incorporated television advertising, out-of-home, print, digital and social media content that ran from mid-July through August 2017. Find out more here.

DIG DEEPER:  For more information on partnering with Sony Pictures Entertainment’s THE EMOJI MOVIE and Hormel, Universal Pictures’ ATOMIC BLONDE and Stoli Vodka or over 8,400 other partnerships, visit MarketingPartnerships.com:

mpn_4in_horz

SPIDER-MAN and Dell swing into action; CRUSH brings TRANSFORMERS: THE LAST KNIGHT fan-favorites to their brand

Dell Spider-man Inspiron

QUICK READ: Sony Pictures Entertainment and Dell teamed up to celebrate SPIDER-MAN: HOMECOMING, both in front of and behind the camera. The collaboration integrated Dell products into the film’s storyline along with a full-scale marketing and promotional campaign that included a TV spot, cinema, print, digital advertising, out-of-home placements and consumer engagement activations throughout the summer.

 

TRANSFORMERSTHELASTKNIGHT_Crush

QUICK READ: Paramount Pictures and CRUSH teamed up for the June theatrical release of TRANSFORMERS: THE LAST KNIGHT. The national partnership was supported with co-branded point-of-sale displays and custom packaging (cans, 12 pack wraps, 20oz bottles, 2L bottles) across four different flavors of CRUSH, each flavor featuring a different film character: Optimus Prime, Bumblebee, Megatron, and Barricade.

DIG DEEPER:  For more information on partnering with Sony Pictures Entertainment’s SPIDER-MAN: HOMECOMING and Dell, Paramount Pictures’ TRANSFORMERS: THE LAST KNIGHT and CRUSH or over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:

mpn_4in_horz