5 Summer Blockbusters and the Partnerships That Made Them Stand Out

Every summer brings big box office excitement, and this summer hasn’t disappointed. Out of all the recent hits, these five not only delivered great box office results, they also featured unique partnerships, which are all tracked on MarketingPartnerships.com. Take a look at some of the stand-outs, and their corresponding partnership examples, and hopefully they will provide inspiration for your next partnerships, too!

WONDER WOMAN (Warner Bros.)

WonderWoman_artWonder Woman was first introduced to fans in DC’s Batman v Superman: Dawn of Justice and returned on her own June 2 to dominate the box office, along with seven complementing partnerships. With two straight weeks at the #1 spot, it’s no surprise there is a sequel the works, and we will be on the lookout for those partnerships, too. For this movie, we felt the PayPal union offered something new and different. Details here.


CARS 3 (Disney/Pixar)

Cars 3 - artCARS 3 debuted in theaters in the US on June 16 with an all-new story that contained the heart and emotion of the original film. With its #1 spot in the box office on opening weekend, the movie’s eight partnerships included top brands, and although they all had unique elements, the one that stood out was Coppertone, which included a fun experiential component. Read all about it here.


TRANSFORMERS: THE LAST KNIGHT (Paramount Pictures)

Transformers artThe $3.8B movie franchise and consumer products powerhouse, TRANSFORMERS: THE LAST KNIGHT, hit theaters June 21, bringing director Michael Bay’s epic robot battle sequences with favorite autobot characters, Optimus Prime and Bumblebee, alongside Mark Wahlberg. Also boasting eight partnerships spanning a variety of brands, details on the multifaceted one with SONIC Drive-In can be found here.


DESPICABLE ME 3 (Illumination/Universal Pictures)

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On June 30, the team who created the biggest animated hits of 2013 and 2015, DESPICABLE ME 2 and MINIONS, returned to continue the adventures of Gru, Lucy, their adorable daughters and the Minions. The whopping 10 diverse partnerships extended the reach of the lovable characters, and while most were with very recognizable names, a very clever example was with DNA testing and ancestry exploration site, 23andMe. Learn more.


SPIDER-MAN: HOMECOMING (Sony Pictures)

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After the new Spider-Man first appeared in Marvel’s Cinematic Universe (MCU)’s Avengers, Sony Pictures Entertainment released the next installment of its $4 billion Spider-Man franchise July 7, topping the box office during its opening weekend. Ushering eight notable partners, the feel-good alliance with Goodwill had some great elements. Check it out here.


With a combined total of 42 partnerships between these five films, you can see why it was hard to choose one for each. Worry not, for you can see all the rest, along with 1,000s of great partnerships on MarketingPartnerships.com. If you don’t already have a profile, it’s easy to set one up.

Still not enough? Unlock the full database by upgrading to VIP!

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SPIDER-MAN and Dell swing into action; CRUSH brings TRANSFORMERS: THE LAST KNIGHT fan-favorites to their brand

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QUICK READ: Sony Pictures Entertainment and Dell teamed up to celebrate SPIDER-MAN: HOMECOMING, both in front of and behind the camera. The collaboration integrated Dell products into the film’s storyline along with a full-scale marketing and promotional campaign that included a TV spot, cinema, print, digital advertising, out-of-home placements and consumer engagement activations throughout the summer.

 

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QUICK READ: Paramount Pictures and CRUSH teamed up for the June theatrical release of TRANSFORMERS: THE LAST KNIGHT. The national partnership was supported with co-branded point-of-sale displays and custom packaging (cans, 12 pack wraps, 20oz bottles, 2L bottles) across four different flavors of CRUSH, each flavor featuring a different film character: Optimus Prime, Bumblebee, Megatron, and Barricade.

DIG DEEPER:  For more information on partnering with Sony Pictures Entertainment’s SPIDER-MAN: HOMECOMING and Dell, Paramount Pictures’ TRANSFORMERS: THE LAST KNIGHT and CRUSH or over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:

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5 Titles That Changed The Game At E3

E3 has quickly become the world’s premiere video game conference where the top developers in the industry hock their wares and prime the public for releases on the horizon. It’s also no surprise that the event has become such a phenomenon. The gaming industry was worth a staggering $99 billion in 2016 and a study reported that there are now nearly 2 billion people who play video games around the world.

So, what does E3 mean for the partnership marketing industry? It means tons of chances for incredible brand exposure and unique opportunities to integrate with properties that target a specific and brand-focused market.

Let’s take a look at 5 gaming titles that were either announced or updated at the conference. Each one of these games offers an abundance of partnership potential that your brand could be the beneficiary of.

Want to read up on even more gaming opportunities? Head over to MarketingPartnerships.com… A basic profile is free!


CALL OF DUTY: WWII | Activision

(November 3, 2017)

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One of the most iconic and successful video game franchises of all time returns to it’s roots in the past with CALL OF DUTY: WWII. The new game, coming fall 2017, looks to redefine World War II for a new gaming generation. The CALL OF DUTY franchise has a history of extensive partnerships with brands like Frito-Lay, Pepsi, Jeep, Uber and more. Read more here.

SUPER MARIO ODYSSEY | Nintendo

(October 27, 2017)

mario odyssey

Nintendo had one of the most exciting E3’s out of all of the major developers by announcing a whole host of new games for their new console, the Nintendo Switch. One of the most intriguing of those announcements is SUPER MARIO ODYSSEY, which gives players a whole host of new abilities to use with the beloved character. The Mario brand is great for kid-friendly promotions, as proven by tie-ins with companies like Frito-Lay and Yogurtland. Read more here.

ASSASSIN’S CREED ORIGINS | Ubisoft

(October 27, 2017)

assassins

As the 10th installment of ASSASSIN’S CREED (which expanded into movie theaters late last year as well), some were worried that the nearly decade long franchise had run out of steam. The gameplay of ASSASSIN’S CREED ORIGINS shown at E3, however, did much to assuage those fears. Boasting new mechanics and a gorgeous, violent setting, brands in the alcoholic beverage, CPG or electronics industries could fit in perfectly. Read more here.

ANTHEM | Electronic Arts (EA)

(Q4 2018)

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One of the announcements that drew the most buzz was Bioware’s (EA) ANTHEM. Gameplay video showed a game with beautiful graphics and a seemingly incredible open world. Drawing comparisons to Activision’s DESTINY, ANTHEM will feature multiple large updates of downloadable content so the partnership window will extend well past its initial release date. For more on ANTHEM, click here.

MARVEL’S SPIDER-MAN | PlayStation

(Q1/Q2 2018)

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Lastly, we have Sony Interactive Entertainment’s SPIDER-MAN. Another game that revealed gameplay footage during the conference, this game will feature a Spider-Man more dynamically playable than in any game he’s been in before. Click here for more.


Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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  • Track 8,400+ successful partnerships and feature your own
  • View 1,200+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with close to 5,000 Marketing Professionals

On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

nick_mitich

Nick Mitich
Digital Marketing & Membership Supervisor
The L.A Office


Find out more about these gaming titles and over 1,000 other marketing opportunities, visit:

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