Jingle Janlge Your Way Through the Holiday Season with these Marketing Partnerships

It seems that more people are as excited for holiday promotions as much as the festivities themselves. This year’s holiday season brought partnerships packed-full of festive spirit. Take a look at five stand-outs (and even more on MarketingPartnerships.com), and hopefully they will spark inspiration for your next partnerships, too!

 

MACY’S THANKSGIVING DAY PARADE | Green Giant

Proposal A.

As part of Green Giant’s inaugural year in the MACY’S THANKSGIVING DAY PARADE, Green Giant celebrated by setting the Guinness World Record for the largest serving of green bean casserole in a restaurant at Macy’s Herald Square. Read more.

MURDER ON THE ORIENT EXPRESS | Godiva

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20th Century Fox and Godiva partnered to celebrate the theatrical release of MURDER ON THE ORIENT EXPRESS.  The partnership included a limited edition chocolate collection inspired by the film. Read more.

 

A BAD MOMS CHRISTMAS | Old Navy

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STX Entertainment and Old Navy partnered for a sweepstakes to celebrate the theatrical release of A BAD MOMS CHRISTMAS. Fans were given the chance to win a private screening for 100 guests in their hometown. Read more.

 

STAR WARS: THE LAST JEDI | Nissan

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Walt Disney Studios and Nissan joined forces again to promote the latest installment of the STAR WARS franchise, STAR WARS: THE LAST JEDI.  Leading up to the film’s opening, Nissan had an extensive promotional campaign that featured Nissan Intelligent Mobility technologies from its top selling models. The campaign included traditional, digital and event media.  Read more.

 

THE GREATEST SHOWMAN | Montblanc

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20th Century Fox and Montblanc partnered to celebrate the December theatrical release of THE GREATEST SHOWMAN. Throughout the film, actor Hugh Jackman could be seen using his Montblanc Minerva pocket watch, a vintage piece on loan from the house’s archive in Switzerland, as well as a specifically commissioned Meisterstück fountain pen, with a ringmaster engraved on its nib. Read more.

This rounds out a sampling of just a few of thousands of partnerships we are tracking on MarketingPartnerships.com. Stay tuned for future blog posts that will cover the partnership marketing industry across more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, log in or create a profile on MarketingPartnerships.com. Basic profiles are free.


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On behalf of the team at The L.A. Office, we’re glad you’re here and will see you next time!

5 Gaming Opportunties Coming This Holiday Season

As summer turns to fall, the gaming industry braces for its biggest time of year: the holidays. More AAA titles are released by the major gaming developers than any other point in the year and the titles coming to homes this fall and winter make this year exceptionally robust.

Below are five of the most anticipated video game releases, chock full of partnership opportunity, coming out this holiday season.

CALL OF DUTY: WWII | Activision

(November 3, 2017)

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One of the most iconic and successful video game franchises of all time returns to it’s roots in the past with CALL OF DUTY: WWII. The new game, coming in November, looks to redefine World War II for a new gaming generation. The CALL OF DUTY franchise has a history of extensive partnerships with brands like Frito-Lay, Pepsi, Jeep, Uber and more. Read more here.

SUPER MARIO ODYSSEY | Nintendo

(October 27, 2017)

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After announcing a whole host of games for their new console, the Nintendo Switch at E3, this holiday season will see some of the most anticipated hit the market. SUPER MARIO ODYSSEY gives players a whole host of new abilities to use with the beloved character. The Mario brand is great for kid-friendly promotions, as proven by tie-ins with companies like Frito-Lay and Yogurtland. Read more here.

ASSASSIN’S CREED ORIGINS | Ubisoft

(October 27, 2017)

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As the 10th installment of ASSASSIN’S CREED (which expanded into movie theaters late last year as well), some were worried that the nearly decade long franchise had run out of steam. ASSASSIN’S CREED ORIGINS looks to breathe new life into the game and show off new mechanics and a gorgeous, violent setting that brands in the alcoholic beverage, CPG or electronics industries could fit in perfectly with. Read more here.

MIDDLE-EARTH: SHADOW OF WAR | Warner Bros. Interactive

(October 10, 2017)

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After the original, MIDDLE-EARTH: SHADOW OF MORDOR, sold well over a million copies, the sequel from Warner Bros. Interactive Studios comes this fall. Expanding the Lord of the Rings universe, MIDDLE-EARTH: SHADOW OF WAR promises more exciting combat and even more partnership potential. Read more here.

STAR WARS BATTLEFRONT II | EA

(November 17, 2017)

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Landing with a slight thud, the original reboot of the Star Wars BATTLEFRONT franchise in 2015 didn’t live up to the expectations of many. The sequel, however, promises more content, better game play and a more well-rounded experience. Look for partners to be clamoring for an opportunity to team up with this legendary IP. Read more here.


Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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  • Track 8,500+ successful partnerships and feature your own
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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

nick_mitich

Nick Mitich
Digital Marketing & Membership Supervisor
The L.A Office


Find out more about these gaming titles and over 1,000 other marketing opportunities, visit:

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8 Things that Caught our Attention at the 2017 Licensing Show

The 2017 Licensing Show recently wrapped in Las Vegas, and we have compiled a quick recap of updates for you to keep an eye out for as you make plans for your brand.

From entertainment keynote presentations and character appearances, to eye-catching booths and new collaborations, here are 8 things that caught our eye at the 2017 Licensing Show, featuring some of our Corporate Members, who can be found on MarketingPartnerships.com


A+E Networks

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A+E Networks launched a series of housewares and textiles based on a variety of franchises and properties from History, Lifetime and A&E, including: History’s ANCIENT ALIENS, THE CURSE OF OAK ISLAND, SIX and KNIGHTFALL; as well as Lifetime’s BRING IT! and A&E’s DUCK DYNASTY. The multi-category collections will be available at in-store and online at department stores, mass retailers and specialty retailers in the U.S. and Canada, beginning in spring 2018.

Additionally, A+E Networks and Titan Publishing are collaborating for original novels and an eight-part comic book series based on History’s new scripted drama, KNIGHTFALL, which centers on the elite and mysterious military order, the Knights Templar.

To learn more about these and other television opportunities for your brand, head over to our Properties section here.


Activision Blizzard

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Known primarily for record-breaking video game releases, Activision Blizzard (CALL OF DUTY, SKYLANDER, WORLD OF WARCRAFT+) launched a new consumer products division this year, and Blizzard’s OVERWATCH gaming franchise is said to be a big priority. Launched only a year ago, OVERWATCH reaches more than 30 million players globally, making it the company’s eighth billion-dollar franchise, according to Activision Blizzard. Additionally, they are working to establish professional teams and commercialize media rights for the upcoming OVERWATCH league this year as part of their emphasis on eSports to offer its fans fresh ways to experience games.

The gaming giant also highlighted its other gaming properties, and attendees were able to experience games such as CALL OF DUTY, DESTINY and CRASH BANDICOOT N. SANE TRILOGY. See more information on these and other gaming opportunities for your brand here.


Nickelodeon 

nickelodeonNickelodeon announced popular program renewals, including PAW PATROL, SHIMMER AND SHINE, RUSTY RIVETS, NELLA THE PRINCESS KNIGHT and SPONGEBOB SQUAREPANTS. The renewed preschool shows will debut for the 2017-18 television season, and the 12th season of SPONGEBOB is set to premiere in 2019 to coincide with the series’ 20th anniversary year.

Additionally, Nickelodeon will introduce a new collection of interactive, curriculum-driven preschool episodes in its NOGGIN video subscription service. The new play-along videos will allow preschoolers to engage with their favorite characters by navigating through experiences that promote social-emotional skills and STEM learning.

Details on these and many other types of entertainment Properties can be found here.


Rovio Entertainment  

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Rovio announced THE ANGRY BIRDS MOVIE 2 is slated to hit theaters on Sept. 20, 2019, coinciding with the 10th anniversary of the original ANGRY BIRDS game. In collaboration with Columbia and Sony Pictures, the film will be be co-directed by John Rice, who served as lead storyboard artist on THE ANGRY BIRDS MOVIE and directed the popular ANGRY BIRDS HATCHLINGS shorts. According to Rovio, they are continuing to focus on creating exciting new stories and experiences around their games, and they are eager to take fans back into the vibrant ANGRY BIRDS world on the big screen once again. To see more information on Rovio’s or other gaming opportunities for your brand, check out our Properties section here.


Saban BrandsSaban_Brands

 

 

 

 

 

Saban Brands gave a first look at the future of Power Rangers, including Power Rangers Super Ninja Steel season’s first teaser and official logo. The company also revealed ways they will celebrate POWER RANGERS’ 25th Anniversary, including: commemorative lightning bolt pins, returning cast members on POWER RANGERS SUPER NINJA STEEL, Boom! Studios’ new mythology stories, live location-based events, and more.

Aside from having characters dressed in POWER RANGERS suits posing at the show, Saban Brands’ booth featured a Wall of POWER RANGERS Helmets display, showcasing one helmet for each of the seasons from the franchise’s 25 year history.

For information on these and many other types of entertainment opportunities for your brand, click here.


Sony Pictures EntertainmentSony_Pictures

In addition to collaborating with Rovio, Sony Pictures Consumer Products announced several licensees for Sony Pictures’ upcoming THE EMOJI MOVIE. featuring an array of items (apparel, housewares and toys) inspired by the characters in the movie. The company also showcased their upcoming slate, and you can learn more about what that entails, as they recently highlighted upcoming opportunities in their RoadShow Property Review here.


 Universal Pictures

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NBCUniversal unveiled a new live event experience for the fall based on NBC’s obstacle course competition series “AMERICAN NINJA WARRIOR,” now in its ninth season. The live event, titled “American Ninja Warrior Experience,” will allow participants to compete against friends and other athletes on a multi-stage adult open course featuring fan-favorite obstacles from the series, for a chance to run in the Pro Course Competition against the best Ninja Warrior athletes in the world.

The company is also promoting upcoming films in creative ways. First, they announced a new collection of construction sets based on the upcoming DESPICABLE ME 3 film, featuring some of the franchise’s most beloved characters. They’ve also teamed up with an augmented reality app to promote THE MUMMY, offering fans the opportunity to win thousands of prizes. Check out great partnership opportunities like these and more for your brand here.


Walt Disney Studios

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Aside from a vast overview of their film slate, Disney Channel, Pixar and Marvel brands, the company unveiled Disney Digital Network, a hub of digital-first stories delivered to Millennial and Gen Z audiences on known platforms. The new network, which according to Disney reaches more than one billion followers, will combine more than 300 social media channels and will also include Disney’s in-house branded content service, which pairs Disney digital storytellers with advertisers for custom campaigns.

Disney Consumer Products also announced new collaborations, including a limited edition footwear and accessories collection based on Mickey Mouse and other classic characters. To view Disney’s and many other opportunities, explore our Properties section here.


On behalf of the team at The L.A. Office, thanks for reading.

Stay tuned as we bring you more posts about the partnership marketing community.

And for more information on these and over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:mpn_4in_horz

Still not enough? Unlock the full database by upgrading to VIP!

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  • Track 8,000+ successful partnerships and feature your own
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1 Source: License Global, May 2017