5 Diverse Television Opportunities For Your Brand

The television landscape has changed drastically over the last few years. Between the growth of streaming networks, 24 hour news programming, as well as traditional network and cable entertainment, the variety of content and opportunities for partnerships has never been greater. There’s no shortage of potential partnership opportunities for your brand. Here are 5 unique television opportunities to keep on your radar.



Hallmark Channel’s  COUNTDOWN TO CHRISTMAS is the largest annual programming event each holiday season. The successful franchise has become a tradition for viewers, featuring more holiday-themed programming than any other network and consistently delivering some of Hallmark Channel’s highest rated premieres. Read more…

ACCESS HOLLYWOOD | NBC Universal Television Distribution


ACCESS HOLLYWOOD is in its 21st season as a perennial powerhouse in entertainment news. This nationally syndicated show delivers comprehensive coverage of the day’s most important entertainment happenings, in-depth celebrity interviews, and unparalleled Red Carpet reporting at the industry’s biggest events and award shows. Read more…

THE FLASH | Warner Bros. Television

The flash

From Warner Bros. Television, The FLASH tells the story of Barry Allen, who after being struck by lightning, wakes up from his 9 month coma to discover the bolt gave him the power of super speed. With his new team and powers, Barry becomes a superhero, The Flash, fighting crime in Central City. Read more…

WEATHER CENTER LIVE | The Weather Channel


The Weather Channel’s WEATHER CHANNEL LIVE provides an in-depth look at the day’s top weather stories every weekday morning. Viewers can expect hyper-local forecasts, giving them the valuable insight only the most respected and knowledgeable experts in-studio and in the field can provide. Read more…

TROLLS: THE BEAT GOES ON| DreamWorks Television


TROLLS: THE BEAT GOES ON! from DreamWorks Television is an all-new chapter in the adventures of DreamWorks’ Trolls. Picking up where the blockbuster film left off, the Trolls are quickly adjusting to a life of cohabitation with Bridget, King Gristle, and those grumpy Bergens and the resulting culture clash. Read more…

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Entertainment Marketing: 2016 was a Big Year for Movie Partnerships

2016 was a great year for entertainment partnerships. Our team tracked (and added) over 300 entertainment partnerships to MarketingPartnerships.com in the last year alone. The range of marketing partners and the creativity involved in these campaigns was incredibly impressive. The following partnerships are just a dozen of the activities that grabbed our attention. This first blog only includes movie promotions and they are not listed in any specific order.  Anyone with a profile on the site can dig deeper into the site for partnership details, print, digital and video assets.

XMEN: APOCALYPSE | Coldwell Banker
It’s always great seeing new companies venture into the partnership world and the collaboration between real estate firm Coldwell Banker and 20th Century Fox Films was a groundbreaking program.  Check out the TV spots and campaign elements. No need to check out the real estate section for the TV spots and campaign elements.. .we have them all here .

BATMAN V. SUPERMAN | Turkish Airways
While the TV spots and creative elements were very impressive, the Batman and Superman planes brought this partnership to new heights (pun intended!). Check it all out here.

OFFICE CHRISTMAS PARTY | Blowfish for Hangovers
When you have a movie that may not be appropriate for a happy meal… you need to get creative!  The team at Paramount had fun with this one!  …more.

Each of the partners for ROGUE ONE: A STAR WARS STORY delivered significant creative, but the creative in Nissan’s TV spots really brought us into the movie and delivered a great payoff at the end. Check out the partnership here.

TROLLS | Sparkling Ice
Sparkling Ice is a relatively new player in the partnership arena and their involvement with TROLLS was a great collaboration.. more.

BAD MOMS | Blushington
Every over-worked mom needs a little pampering once in awhile and Blushington was the perfect partner to make that happen. R-Rated movies are not always the easiest for partners but this one looked beautiful… more.

STAR TREK BEYOND | Quicken Loans
Quicken Loans showed how their Rocket Mortgage could take homeowners on the fastest, most powerful home loan experience in the universe through an integrated marketing campaign. Check out the TV spot and more.


The following partnerships are available for VIP members only. Learn about membership options on MarketingPartnerships.com here.

FINDING DORY | Coppertone
With specific nutritional guidelines for their partnerships, Disney continues to celebrate the release of their films with top-notch partners. Coppertone was able to soak in some of the excitement from FINDING DORY with this partnership.

Through The Home Depot Kids Workshop program, fans had the opportunity to build a mini bowling lane and decorate with ICE AGE: COLLISION COURSE-themed stickers. Find out more.

GHOSTBUSTERS | Progressive Insurance
Everyone loves Flo and Progressive had a full campaign supporting their partnership with the Summer release of GHOSTBUSTERS.  Check out the spots and online campaign here.ghostbusters_progressive

OK, this is a no-brainer…  I have dogs… I loved this spot… ’nuff said!  Check out the creative!

Here’s another team favorite and one that made me hit rewind on my DVR at least 10 times.  This was a really fun spot that played up the ZOOLANDER character and playing up the main character perfectly … more.

On behalf of the team at The L.A. Office, we’re looking forward to a year full of great partnerships!

Best regards,


Mitch Litvak
President, The L.A. Office

Dig deeper into these partnerships!  Depending on your MarketingPartnerships.com membership level, details about these partnerships may only be available for this week. If you are a VIP Member, you have unlimited access to these partnerships (and thousands more) anytime, anywhere. Only on:


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