5 Marketing Partnerships in the Beverage Category that will Quench Your Holiday Thirst

Beverage companies are one of the most prominent collaborators for marketing partnerships. With a wide variety of brands and the ability to reach nearly every demographic, there is no shortage of opportunities for unique promotions. Here are five Beverage partnerships that caught our eye.


FERDINAND | Zevia

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20 Century Fox and Zevia teamed up to promote the theatrical release of FERDINAND. The partnership included 1,250,000 limited-edition, commemorative Zevia soda cans, decorated with imagery of FERDINAND and other characters from the film. Read more…


THE WALKING DEAD | Lot 18

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AMC and Lot 18 teamed up with a partnership to celebrate THE WALKING DEAD and it’s eighth season. The partnership included a limited edition wine collection inspired by the characters of the series. The collection was available exclusively on the Lot 18 website. Read more…


STAR WARS: THE LAST JEDI | Coca-Cola

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To celebrate the release of STAR WARS: THE LAST JEDI, Walt Disney Studios and Coca-Cola teamed up to give fans the chance to win a trip to the film’s premiere. One grand prize winner received hotel and airfare accommodations for a three-night stay, two tickets to the premiere, and $500 spending money. Read more…


UNIVERSAL MUSIC GROUP | Icelandic Glacial

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Interscope-Geffen-A&M and Icelandic Glacial partnered to promote The Rolling Stones’ “No Filter Tour” in Europe. The bottled water brand was the official water of the tour and provided water for the band and crew of 75 people. Additionally, Icelandic Glacial sponsored a contest to send one fan and a friend from the U.S. to the October 22 show in Paris. Read more…


BLADE RUNNER 2049 | Johnnie Walker

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Warner Bros. Pictures and Johnnie Walker teamed up to celebrate the theatrical release of BLADE RUNNER 2049 with a limited edition Scotch Whisky. The Johnnie Walker Black Label The Director’s Cut whiskey was created by Master Blender Jim Beveridge in collaboration with filmmaker Denis Villeneuve and was packaged in a futuristic bottle as a nod to the period in which the film is set. Read more…


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Lyft Activates Strange Mode; White Castle and USA Luge Challenge Fans to Be A Slider

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QUICK SEARCH: Netflix and Lyft partnered to promote the second season of STRANGER THINGS. The ridesharing company created a unique riding experience for its passengers across the U.S. Halloween weekend. Lyft users could also opt into “Strange Mode,” which made in-app cars resemble waffles, Christmas lights, and red illuminated STRANGER THINGS logos.

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QUICK SEARCH: United States Luge Association and White Castle teamed up for the nationwide “Be A Slider” contest, which offered one bold Craver to win a trip for two to the 2018 USA Luge Fantasy Camp where they could experience what it takes to be a luge athlete.

DIG DEEPER:  Learn more about Lyft & STRANGER THINGS, White Castle & USA Luge, or over 8,600 other marketing opportunities at MarketingParnterships.com.

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Family Friendly Marketing Opportunities For Your Brand

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MICKEY AND THE ROADSTER RACERS is a madcap car racing adventure for preschoolers featuring Disney’s #1 star , Mickey Mouse, and his pals: Minnie, Pluto, Goofy, Daisy and Donald. Airing on Disney Junior channels and programming blocks around the world, the series takes the Sensational Six and their uniquely personalized vehicles on humorous high-spirited races around the globe plus hometown capers in Hot Dog Hills.

 

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Acquired in 2010 by Saban Brands, the Paul Frank brand was born in 1995 out of a garage in a Southern California beach town. By creating relationships through exciting collaborations and strategic licensing partnerships, Paul Frank merchandise includes apparel and accessories for all ages, across categories such as books, stationery, eyewear, home décor and bicycles.

DIG DEEPER:  Learn more about Disney’s MICKEY AND THE ROADSTER RACERS, Saban Brands’ PAUL FRANK, or over 1,000 other marketing opportunities at MarketingParnterships.com.

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