10 Marketing Partnerships We Love to Talk About

In celebration of Valentine’s Day and the month dedicated to relationships, we wanted to put together a list of marketing partnerships we love at The L.A. Office. Here’s just ten out of the 200+ partnerships that were born at our events!


Proposal A.

1. Green Giant | Macy’s

Through a networking event, Green Giant started a conversation with Macy’s that put the Green Giant into the MACY’S THANKSGIVING DAY PARADE in 2017. Learn more about this promotion here.


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2. Paramount | Acer

Sharing marketing objectives with 150 creative minds leads to some great partnerships!  As Acer discussed their marketing initiatives, Paramount execs went “Beyond Limits” on a partnership with STAR TREK INTO DARKNESS. Consumers could pre-order the Aspire Touch Notebook and receive a STAR TREK Video Game download. Learn more here.


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3. PlayMonster | The Ellen Show

It was a chance meeting where PlayMonster and Telepictures realized that playing the “5 SECOND RULE” game on ELLEN would turn the game into an instant success. Read more about this partnership here.


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4. DreamWorks Animation TV | Denny’s

During a RoadShow Snapshot, DreamWorks introduced their key initiatives to the attendees and Denny’s jumped onboard to promote their “Kids’ Eat Free” Tuesdays.  Kids menus featured new and familiar characters from the Netflix series, DINOTRUX, along with MR. PEABODY & SHERMAN and HOME. Learn more here.


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5. T-Mobile | Chipotle

After presenting at the event, T-Mobile connected with Chipotle and a T-Mobile Tuesday deal was brokered. Chipotle offered free chips & guac among other tasty prizes.


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6. VH1 Save the Music Foundation | Cost Plus World Market

VH1 Save the Music Foundation and Cost Plus World Market teamed up to celebrate the power of music. World market hosted student musicians in select stores to spread cheer to customers during the holiday season. Read more here.


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7. McDonald’s | Delta Vacations

You never know who you are sitting next to… Delta Vacations met a representative from McDonald’s and a partnership to promote the annual McDonald’s MONOPOLY game was born with prize fulfillment as part of one of their largest prize pools ever. Read more here.


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8. Merlin Entertainments | Target

One of the first partnership born from our first event in 2006, we were thrilled to hear that Target and Madam Tussaud’s connected to bring Target’s mascot, Bullseye, into the New York location of Madam Tussaud’s. Read more about this partnership here.


9. Universal Parks and Resorts | Jel Sert

Universal Parks and Resorts teamed up with Jel Sert’s Fla-Vor-Ice brand to celebrate #BIGFLAVORICEFUN and the chance to win one of two grand prize trips for four to Universal Studios Hollywood or Universal Orlando Resort. Learn more about this partnership here.


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10. Universal Music Group | Marriott Rewards

Marriott International and Universal Music Group connected and launched one of our biggest event success stories. The partnership included exclusive performances by established and emerging recording artists, branded video series, social content, music downloads, ticket offers and more. Read more here.


Bonus! Because we’re so proud of our attendees’ success, here’s one more:

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True Value | Anne Groben & Associates

Anne Groben and Associates helped create a partnership between True Value and YouTube Influencers Chris Salamone and Johnny Brooke for True Value’s ‘Man Cave Promotion.’ Both influencers created a sponsored video creating man cave essentials that can be built by True Value’s products. Learn more here.


Make a Connection and Find Your Next Partner with $100 Off a VIP Membership!

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In celebration of Valentine’s Day and the month dedicated to relationships, we’re pleased to extend 20% off your first year when you upgrade to a VIP Membership on MarketingPartnerships.com. Take advantage and upgrade today using code VIPLOVE to unlock your future partnerships! This offer is only good on new upgrades through February 28th.

On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

6 Partnerships Bringing Life to the Small Screen

With the vast amount of content available, and the wide range of television viewership, more and more brands are finding unique opportunities to partner with networks. From sweepstakes, to social media integrations and exclusive licensed products, there is no shortage unique partnerships! Here are 6 television partnerships aimed to enhance the viewer experience.


FALL HARVEST | Delta Vacations

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Crown Family Media Networks and Delta Vacations teamed up to celebrate the original premieres of Fall Harvest on Hallmark Channel. Fans could submit an online entry form for the chance to win a Delta Vacations autumn apple picking adventure in Wisconsin. One grand prize winner received a three-night stay for two at Brightonwoods Orchard in Wisconsin, as well as $500 spending money! Read more…


AMERICA’S GOT TALENT | Dunkin’ Donuts

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America’s Got Talent partnered with Dunkin’ Donuts in an exciting and innovative partnership creating cross platform  partnerships including social media efforts such as the Dunkin’ Save and on-air branding integrations including the innovative Dunkin’ Lounge. America’s Got Talent & Dunkin’ Donuts have proven to create integrations that are successful beyond measure. Read More…


STUCK IN THE MIDDLE | Cool Makers

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Disney Channels Worldwide and Cool Maker teamed up for a sweepstakes to promote Stuck In The Middle. Fans had the opportunity to enter for a chance to win a trip to Los Angeles, CA to create cool designs with the show’s star Kayla Maisonet and a Cool Maker Designer. Read more…


PROJECT RUNWAY | J.C. Penny

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J.C. Penney and A+E Networks teamed up to bring the looks from Project Runway directly into its stores by becoming the show’s exclusive retailer. The partnership included a sponsored challenge segment in each season where the winning design was featured online and in select stores after the episode airs. Read more…


THE ELLEN SHOW | QVC

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ELLEN DEGENERES and QVC teamed up to promote her new collection of handbags and footwear with a sweepstakes to meet the star. Fans had the opportunity to enter via social media for the chance to win a two-night trip to Hollywood, CA to see The Ellen Degeneres Show live as well as select pieces from the collection. Read more…


THE WALKING DEAD | Mountain Dew

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AMC and Mountain Dew teamed up to promote the eighth season of The Walking Dead and a new augmented reality app that allowed consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the interactions via social media. Read more…


View these and thousands other partnerships by upgrading to a VIP membership on MarketingPartnerships.com!

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  • Track 8,500+ successful partnerships and feature your own
  • View 1,300+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with close to 5,000 Marketing Professionals

What do Delta, McDonald’s, Kellogg’s, Hormel, Target and others know…

They know where to find a great deal, smart content and a good time!  

More than 100 partnerships have been born at our events. Great partnerships come in all shapes and sizes. Our event success stories range from major household brands to budding companies that are looking for new marketing opportunities. With an exclusive group of 150 client-side marketers, our events provide a balanced environment of content and networking all in a friendly, business atmosphere.

Check out just a few of the marketing programs that have been born out of relationships created at our recent events, and make sure to continue on to our Success Stories section of our site by clicking here to read about more partnerships. Will yours be next?



McDonald’s | Delta Vacations

(Monopoly)

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McDonald’s together with Delta Vacations partnered to promote the annual McDonald’s Monopoly game contest with prize fulfillment as part of one of their largest prize pools ever. View more images and read about this partnership by clicking here.


Great Content, One-of-a-Kind Networking and Amazing Opportunities…

BPF17_logo_workingThis October 18 – 21, 150 senior-level partnership marketers will gather in Nashville, TN  for the Brand Partnership Forum, an exclusive three-day brand and entertainment marketing event. Participants are exposed to relevant insights on trends, challenges and opportunities key to successful marketing partnerships. In addition to great content, the community atmosphere leads to great relationships and marketing success stories.

Make sure you don’t miss out on the opportunity to join the community!

Request your invitation HERE.


Fandango| Kellogg’s

(Win Superman’s Powers Sweepstakes)

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Fandango & Kellogg’s teamed up for the theatrical release of THE MAN OF STEEL with the “Win Superman’s Powers” sweepstakes. Through on-pack, in-store, social and digital channels, Kellogg’s offered consumers the chance to win Flight, Speed, Strength and Vision. Fandango fulfilled the vision prize with movie tickets and supported the program online. Read more about this partnership by clicking here.


Fetzer Vineyards | Hormel Foods

(Hormel Gatherings)

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After a chance meeting at one of our events, Fetzer Wines and Hormel partnered to bring their products together at retailers throughout the country. They offered a $10 coupon when you purchase a Hormel Gatherings party tray. Click here to read more…


Madame Tussauds | Target

(Bullseye Wax Figure at Madame Tussauds Wax Museum)

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Target together with Madame Tussaud’s Wax Museum have partnered to create one of the first dogs to be depicted in wax. Click here to read more about the ceremony.


Faith Hill | Teleflora

(The Collection by Faith Hill)

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Faith Hill partnered with Teleflora to promote The Collection by Faith Hill, which was a specially branded collection of bouquets. Click here for more information!


Ellen | PlayMonster

(5 Second Rule)

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Telepictures and PlayMonsterworked together to integrate the “5 Second Rule” game into The Ellen DeGeneres Show. Ellen created a segment on her show where she plays the game with some of her famous guests. Click here to read more…


City of Hope | Schwarzkopf Professional

(Shine On)

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Schwarzkopf Professional’s partnership with City of Hope invited stylists to use the new Shine treatment on clients and post photos on Instagram. For each post, Schwarzkopf donated $1 to City of Hope and breast cancer research.  Click here to read more…


CMA| Cost Plus World Market

(50th Annual CMA Awards)

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The Country Music Association and Cost Plus World Market teamed up to celebrate the 50th annual CMA AWARDS with a sweepstakes. Click here to read more…

 


On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

Hilary_Scacchetti

Hilary Scacchetti
Office Manager
The L.A Office


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Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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  • Track 8,400+ successful partnerships and feature your own
  • View 1,200+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with close to 5,000 Marketing Professionals