Jingle Janlge Your Way Through the Holiday Season with these Marketing Partnerships

It seems that more people are as excited for holiday promotions as much as the festivities themselves. This year’s holiday season brought partnerships packed-full of festive spirit. Take a look at five stand-outs (and even more on MarketingPartnerships.com), and hopefully they will spark inspiration for your next partnerships, too!

 

MACY’S THANKSGIVING DAY PARADE | Green Giant

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As part of Green Giant’s inaugural year in the MACY’S THANKSGIVING DAY PARADE, Green Giant celebrated by setting the Guinness World Record for the largest serving of green bean casserole in a restaurant at Macy’s Herald Square. Read more.

MURDER ON THE ORIENT EXPRESS | Godiva

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20th Century Fox and Godiva partnered to celebrate the theatrical release of MURDER ON THE ORIENT EXPRESS.  The partnership included a limited edition chocolate collection inspired by the film. Read more.

 

A BAD MOMS CHRISTMAS | Old Navy

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STX Entertainment and Old Navy partnered for a sweepstakes to celebrate the theatrical release of A BAD MOMS CHRISTMAS. Fans were given the chance to win a private screening for 100 guests in their hometown. Read more.

 

STAR WARS: THE LAST JEDI | Nissan

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Walt Disney Studios and Nissan joined forces again to promote the latest installment of the STAR WARS franchise, STAR WARS: THE LAST JEDI.  Leading up to the film’s opening, Nissan had an extensive promotional campaign that featured Nissan Intelligent Mobility technologies from its top selling models. The campaign included traditional, digital and event media.  Read more.

 

THE GREATEST SHOWMAN | Montblanc

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20th Century Fox and Montblanc partnered to celebrate the December theatrical release of THE GREATEST SHOWMAN. Throughout the film, actor Hugh Jackman could be seen using his Montblanc Minerva pocket watch, a vintage piece on loan from the house’s archive in Switzerland, as well as a specifically commissioned Meisterstück fountain pen, with a ringmaster engraved on its nib. Read more.

This rounds out a sampling of just a few of thousands of partnerships we are tracking on MarketingPartnerships.com. Stay tuned for future blog posts that will cover the partnership marketing industry across more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, log in or create a profile on MarketingPartnerships.com. Basic profiles are free.


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Theatrical Partnerships to Get You And Your Brand in the Holiday Spirit

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QUICK READ: In celebration of the theatrical release of A BAD MOMS CHRISTMAS, STX Entertainment and Amazon Alexa teamed up to create a magical holiday experience with the first-ever Alexa powered premiere. The intelligent personal home assistant joined the film’s Los Angeles premiere while snowflakes fell as saxophonist Kenny G played “Deck the Halls” and the device got quizzed by Santa.

 

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QUICK READ: 20th Century Fox and Moet & Chandon partnered to celebrate the theatrical release of THE GREATEST SHOWMAN. The partnership included a sweepstakes in which fans had the opportunity to win one free ticket to the movie, courtesy of Fandango.

DIG DEEPER:  Learn more about STX’s A BAD MOMS CHRISTMAS & Amazon Alexa, 20th Century Fox’s THE GREATEST SHOWMAN & Moet & Chandon, or over 8,600 other partnership case studies at MarketingParnterships.com.

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6 Movies your brand should celebrate the 2017 Holiday season with

Every year closes with holiday hits and their corresponding partnerships. To help spark some seasonal creativity, we invite you to check out these anticipated theatrical end-of-year releases for your brands. There are over 1,000 movies, TV shows, gaming and music options available, including examples of holiday partnerships past on MarketingPartnerships.com, but here’s a list of 6 theatrical titles you’ll want to include in your holiday marketing plans.

November 2017

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Kicking off the holiday season, Sony Pictures’ THE STAR tells the animated tale of a small, brave donkey and his animal friends who become the unsuspecting heroes of the first Christmas.


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Warner Bros.’ FANTASTIC BEASTS AND WHERE TO FIND THEM 2 continues the adventures of Newt Scamander from J.K. Rowling’s wizarding world in the next chapter of the franchise that became the eighth highest-grossing film of 2016.


coco

Walt Disney Studios’ animated COCO follows a 12-year-old boy who sets off a chain of events relating to a century-old mystery, leading to an extraordinary family reunion. The vibrant colors and fantasy plot make this an exciting and anticipated family film.

December 2017

It will be hard to escape the frenzy for STAR WARS: THE LAST JEDI, but here’s a look at a few other December releases:

Ferdinand

A popular childhood novel brought to life in 3D computer animation, Blue Sky/20th Century Fox Animation’s FERDINAND will follow a pacifist bull (John Cena), who prefers smelling flowers to fighting, on a comedic adventure for families to enjoy.


pitch_perfect_3

Fans will be ready to have a Merry Pitchmas as Universal Pictures’ PITCH PERFECT 3, the follow-up to summer 2015’s blockbuster sequel, hits theaters just in time for the holidays. The eagerly awaited next chapter promises a returning cast and musical laughs.


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Debuting Christmas Day, 20th Century Fox’s THE GREATEST SHOWMAN is an original musical that follows the story of how P.T. Barnum (Hugh Jackman) created the Barnum & Bailey circus in 1881.

With these options, it’s never too early to start thinking of the holidays! Check back as we continue to feature seasonal roundups.


Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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  • Track 8,000+ successful partnerships and feature your own
  • View 1,100+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with 4,500+ Marketing Professionals

On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!