10 Marketing Partnerships We Love to Talk About

In celebration of Valentine’s Day and the month dedicated to relationships, we wanted to put together a list of marketing partnerships we love at The L.A. Office. Here’s just ten out of the 200+ partnerships that were born at our events!


Proposal A.

1. Green Giant | Macy’s

Through a networking event, Green Giant started a conversation with Macy’s that put the Green Giant into the MACY’S THANKSGIVING DAY PARADE in 2017. Learn more about this promotion here.


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2. Paramount | Acer

Sharing marketing objectives with 150 creative minds leads to some great partnerships!  As Acer discussed their marketing initiatives, Paramount execs went “Beyond Limits” on a partnership with STAR TREK INTO DARKNESS. Consumers could pre-order the Aspire Touch Notebook and receive a STAR TREK Video Game download. Learn more here.


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3. PlayMonster | The Ellen Show

It was a chance meeting where PlayMonster and Telepictures realized that playing the “5 SECOND RULE” game on ELLEN would turn the game into an instant success. Read more about this partnership here.


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4. DreamWorks Animation TV | Denny’s

During a RoadShow Snapshot, DreamWorks introduced their key initiatives to the attendees and Denny’s jumped onboard to promote their “Kids’ Eat Free” Tuesdays.  Kids menus featured new and familiar characters from the Netflix series, DINOTRUX, along with MR. PEABODY & SHERMAN and HOME. Learn more here.


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5. T-Mobile | Chipotle

After presenting at the event, T-Mobile connected with Chipotle and a T-Mobile Tuesday deal was brokered. Chipotle offered free chips & guac among other tasty prizes.


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6. VH1 Save the Music Foundation | Cost Plus World Market

VH1 Save the Music Foundation and Cost Plus World Market teamed up to celebrate the power of music. World market hosted student musicians in select stores to spread cheer to customers during the holiday season. Read more here.


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7. McDonald’s | Delta Vacations

You never know who you are sitting next to… Delta Vacations met a representative from McDonald’s and a partnership to promote the annual McDonald’s MONOPOLY game was born with prize fulfillment as part of one of their largest prize pools ever. Read more here.


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8. Merlin Entertainments | Target

One of the first partnership born from our first event in 2006, we were thrilled to hear that Target and Madam Tussaud’s connected to bring Target’s mascot, Bullseye, into the New York location of Madam Tussaud’s. Read more about this partnership here.


9. Universal Parks and Resorts | Jel Sert

Universal Parks and Resorts teamed up with Jel Sert’s Fla-Vor-Ice brand to celebrate #BIGFLAVORICEFUN and the chance to win one of two grand prize trips for four to Universal Studios Hollywood or Universal Orlando Resort. Learn more about this partnership here.


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10. Universal Music Group | Marriott Rewards

Marriott International and Universal Music Group connected and launched one of our biggest event success stories. The partnership included exclusive performances by established and emerging recording artists, branded video series, social content, music downloads, ticket offers and more. Read more here.


Bonus! Because we’re so proud of our attendees’ success, here’s one more:

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True Value | Anne Groben & Associates

Anne Groben and Associates helped create a partnership between True Value and YouTube Influencers Chris Salamone and Johnny Brooke for True Value’s ‘Man Cave Promotion.’ Both influencers created a sponsored video creating man cave essentials that can be built by True Value’s products. Learn more here.


Make a Connection and Find Your Next Partner with $100 Off a VIP Membership!

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In celebration of Valentine’s Day and the month dedicated to relationships, we’re pleased to extend 20% off your first year when you upgrade to a VIP Membership on MarketingPartnerships.com. Take advantage and upgrade today using code VIPLOVE to unlock your future partnerships! This offer is only good on new upgrades through February 28th.

On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

5 Marketing Partnerships in the Beverage Category that will Quench Your Holiday Thirst

Beverage companies are one of the most prominent collaborators for marketing partnerships. With a wide variety of brands and the ability to reach nearly every demographic, there is no shortage of opportunities for unique promotions. Here are five Beverage partnerships that caught our eye.


FERDINAND | Zevia

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20 Century Fox and Zevia teamed up to promote the theatrical release of FERDINAND. The partnership included 1,250,000 limited-edition, commemorative Zevia soda cans, decorated with imagery of FERDINAND and other characters from the film. Read more…


THE WALKING DEAD | Lot 18

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AMC and Lot 18 teamed up with a partnership to celebrate THE WALKING DEAD and it’s eighth season. The partnership included a limited edition wine collection inspired by the characters of the series. The collection was available exclusively on the Lot 18 website. Read more…


STAR WARS: THE LAST JEDI | Coca-Cola

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To celebrate the release of STAR WARS: THE LAST JEDI, Walt Disney Studios and Coca-Cola teamed up to give fans the chance to win a trip to the film’s premiere. One grand prize winner received hotel and airfare accommodations for a three-night stay, two tickets to the premiere, and $500 spending money. Read more…


UNIVERSAL MUSIC GROUP | Icelandic Glacial

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Interscope-Geffen-A&M and Icelandic Glacial partnered to promote The Rolling Stones’ “No Filter Tour” in Europe. The bottled water brand was the official water of the tour and provided water for the band and crew of 75 people. Additionally, Icelandic Glacial sponsored a contest to send one fan and a friend from the U.S. to the October 22 show in Paris. Read more…


BLADE RUNNER 2049 | Johnnie Walker

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Warner Bros. Pictures and Johnnie Walker teamed up to celebrate the theatrical release of BLADE RUNNER 2049 with a limited edition Scotch Whisky. The Johnnie Walker Black Label The Director’s Cut whiskey was created by Master Blender Jim Beveridge in collaboration with filmmaker Denis Villeneuve and was packaged in a futuristic bottle as a nod to the period in which the film is set. Read more…


Want to see more partnerships like these? Access the full database and upgrade to VIP!

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On behalf of the team at The L.A. Office, we’re glad you’re here and will see you next time!

5 Automotive Partnerships Driving the Partnership Industry

The automotive industry is one of the most sought after collaborators for marketing partnerships. Between vehicles and a variety of automotive services, there’s no shortage of brands and categories to create unique and innovative promotions…many of which are backed by significant media. Here are 5 automotive partnerships that caught our eye.

BABY DRIVER | Subaru

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Sony Pictures Entertainment and Subaru partnered to celebrate the release of Baby Driver. The new Subaru WRX was prominently featured in the film being driven by the main character. Read more…


CHESAPEAKE SHORES | Ford

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Crown Media Family Networks and Ford teamed up to promote the Hallmark Channel original television series, Chesapeake Shores with a sweepstakes. As part of their “Ford Warriors in Pink” association, the “Good Days at the Shore” giveaway offered fans the chance to win a Grand Prize consisting of a 2017 Ford Edge sport utility vehicle with custom Ford Warriors in Pink graphics. Read more…


INTERSCOPE | GEFFEN | A&M | HONDA

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Interscope Records and Honda teamed up to promote OneRepublic with a sweepstakes. Fans could participate via online entry form for the chance to win prizes including a 2017 Honda Civic of the winner’s choice, a flyaway trip to Europe and a OneRepublic customized Honda Rebel Motorcycle. Read more…


TRANSFORMERS: THE LAST NIGHT | Valvoline

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Paramount Pictures and Valvoline partnered to promote the release of Transformers: The Last Knight. The partnership spanned global business units with launch support in over 60,000 retail outlets in over 30 countries. Advertising campaign elements included a national TV and radio spot, in-store POS, digital social assets and print. Read more…


CARS 3 | Autotrader.com

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Walt Disney Studios partnered with Autotrader.com to promote the release of CARS 3 with a digital and TV ad. The 30-second cross-promotional effort centered on the concept that, like the characters in the movie, each car has a different personality and Autotrader.com lets you tailor your search for the right fit. Read more…


View these and thousands other partnerships by upgrading to a VIP membership on MarketingPartnerships.com!

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  • Track 8,600+ successful partnerships and feature your own
  • View 1,300+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with close to 5,000 Marketing Professionals