10 Of Summer’s Most Memorable Partnerships. Was Your Brand Involved?

Before we fully transition into Fall and prepare for the Holiday season and all-new partnerships, we wanted to celebrate the end of summer and take a look back at 10 memorable partnerships across several entertainment categories including theatrical, music, television, home entertainment and gaming.

SPIDER-MAN: HOMECOMING | Dell

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Sony Pictures Entertainment and Dell boost their collaborations to promote SPIDER-MAN: HOMECOMING both behind and in front of the camera. The partnership included Dell technology powering the film’s visual effects and helping to create the virtual world of SPIDER-MAN: HOMECOMING VR, creating an interactive billboard game and more. View more images and read about this partnership by clicking here.

ATOMIC BLONDE | Stoli

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Universal Pictures and Stoli Vodka teamed up to promote ATOMIC BLONDE with a co-branded, multi-media, national campaign. The partnership included a 1980’s-themed Pandora digital station that celebrated the music from the film’s soundtrack, a menu of film-themed cocktails and a sweepstakes that offered fans a trip to Berlin, Germany. Learn more about this partnership here.

RZA | Chipotle

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Continuing the ever-growing trend of customization, Wu-Tang Clan’s RZA and Chipotle teamed up to celebrate the 51 ingredients the QSR uses to make its food. Each ingredient was paired with a unique sound and visual, allowing fans to compose their favorite Chipotle order and create a customized musical and visual experience. Learn more about this partnership here.

GORILLAZ | Jaguar

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Warner Bros. RecordsGORILLAZ and Jaguar Land Rover partnered to recruit more than 1,000 electronic and software engineers with a code-breaking challenge found in the virtual band’s app. The partnership aimed to tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking. Read more about this creative partnership here.

SHARK WEEK | Lokai

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Discovery Channel’s SHARK WEEK and socially responsible lifestyle brand teamed up to give fans a “jawsome” opportunity to celebrate the summer TV event with a limited-edition Shark Lokai. With each purchase, Lokai donated $1  to Oceana’s efforts to save sharks and restore the ocean’s balance. Learn more about this promotion here.

CHESAPEAKE SHORES | Ford

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As part of their “Ford Warriors in Pink” association, Hallmark Channel and Ford’s “Good Days at the Shore” giveaway offered fans the chance to win a 2017 Ford Edge Sport and a five-day getaway. For more images and details about this promotion, click here.

BEAUTY AND THE BEAST | Lorac Cosmetics

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Walt Disney Home Entertainment and Lorac Cosmetics celebrated the Digital HD and Blu-ray release of BEAUTY AND THE BEAST with a four-piece makeup collection. The included a 16-pan eyeshadow palette, a cheek palette and a set of lipsticks and lip glosses containing five new shades. For more images and information about this partnership, click here.

ALIEN: COVENANT | ORIGIN PC

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To celebrate the Digital HD and Blu-ray release of ALIEN: COVENANT, 20th Century Fox Filmed Entertainment and ORIGIN PC teamed up to give away a special EVO15-S 10 Series with ALIEN: COVENANT-themed custom paint and copies of the film. Learn more about this promotion here.

NINTENDO SWITCH | Frito-Lay

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Nintendo of America and Frito-Lay collaborated to give away one NINTENDO SWITCH gaming system every hour for six weeks. Participants could enter codes found on specially marked Frito-Lay variety packs and instantly see if they won. For more details about this partnership, click here.

INJUSTICE 2 | SIMPLE Mobile & Samsung

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Lastly, Warner Bros. Interactive Entertainment’s INJUSTICE 2, in partnership with SIMPLE Mobile and Samsung, offered fans the chance to attend the INJUSTICE 2 World Finals in Los Angeles, CA, a Samsung Galaxy S8 phone and cash prize. Learn more about this promotion here.


Keep an eye out for more blog posts in the future that cover the partnership marketing industry across brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a free profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

 

 

Universal’s PACIFIC RIM gets a sequel; Premiere Networks rocks out with Mötley Crüe’s Nikki Sixx

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QUICK READ: John Boyega leads the cast of Universal Pictures’ PACIFIC RIM: UPRISING, the follow-up to 2013’s cinematic battle for global domination that took audiences to future Earth’s land, skies and seas and introduced an entirely new kind of warfare. With the original grossing over $400 million worldwide, PACIFIC RIM: UPRISING is poised to bring plenty of partnership opportunities to a wide array of brands.

 

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QUICK READ: From Premiere Networks, SIXX SENSE WITH NIKKI SIXX is a show where the former Mötley Crüe singer gives listeners a backstage pass to the ins and outs of the industry and the latest in modern rock music including his own chart-topping band Sixx:AM.

DIG DEEPER:  Learn how to partner with Paramount Pictures’ PACIFIC RIM: UPRISING, Premiere Networks’ SIXX SENSE WITH NIKKI SIX or over 1,000 other properties at: MarketingPartnerships.com:

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5 Summer Blockbusters and the Partnerships That Made Them Stand Out

Every summer brings big box office excitement, and this summer hasn’t disappointed. Out of all the recent hits, these five not only delivered great box office results, they also featured unique partnerships, which are all tracked on MarketingPartnerships.com. Take a look at some of the stand-outs, and their corresponding partnership examples, and hopefully they will provide inspiration for your next partnerships, too!

WONDER WOMAN (Warner Bros.)

WonderWoman_artWonder Woman was first introduced to fans in DC’s Batman v Superman: Dawn of Justice and returned on her own June 2 to dominate the box office, along with seven complementing partnerships. With two straight weeks at the #1 spot, it’s no surprise there is a sequel the works, and we will be on the lookout for those partnerships, too. For this movie, we felt the PayPal union offered something new and different. Details here.


CARS 3 (Disney/Pixar)

Cars 3 - artCARS 3 debuted in theaters in the US on June 16 with an all-new story that contained the heart and emotion of the original film. With its #1 spot in the box office on opening weekend, the movie’s eight partnerships included top brands, and although they all had unique elements, the one that stood out was Coppertone, which included a fun experiential component. Read all about it here.


TRANSFORMERS: THE LAST KNIGHT (Paramount Pictures)

Transformers artThe $3.8B movie franchise and consumer products powerhouse, TRANSFORMERS: THE LAST KNIGHT, hit theaters June 21, bringing director Michael Bay’s epic robot battle sequences with favorite autobot characters, Optimus Prime and Bumblebee, alongside Mark Wahlberg. Also boasting eight partnerships spanning a variety of brands, details on the multifaceted one with SONIC Drive-In can be found here.


DESPICABLE ME 3 (Illumination/Universal Pictures)

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On June 30, the team who created the biggest animated hits of 2013 and 2015, DESPICABLE ME 2 and MINIONS, returned to continue the adventures of Gru, Lucy, their adorable daughters and the Minions. The whopping 10 diverse partnerships extended the reach of the lovable characters, and while most were with very recognizable names, a very clever example was with DNA testing and ancestry exploration site, 23andMe. Learn more.


SPIDER-MAN: HOMECOMING (Sony Pictures)

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After the new Spider-Man first appeared in Marvel’s Cinematic Universe (MCU)’s Avengers, Sony Pictures Entertainment released the next installment of its $4 billion Spider-Man franchise July 7, topping the box office during its opening weekend. Ushering eight notable partners, the feel-good alliance with Goodwill had some great elements. Check it out here.


With a combined total of 42 partnerships between these five films, you can see why it was hard to choose one for each. Worry not, for you can see all the rest, along with 1,000s of great partnerships on MarketingPartnerships.com. If you don’t already have a profile, it’s easy to set one up.

Still not enough? Unlock the full database by upgrading to VIP!

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