5 Marketing Partnerships in the Beverage Category that will Quench Your Holiday Thirst

Beverage companies are one of the most prominent collaborators for marketing partnerships. With a wide variety of brands and the ability to reach nearly every demographic, there is no shortage of opportunities for unique promotions. Here are five Beverage partnerships that caught our eye.


FERDINAND | Zevia

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20 Century Fox and Zevia teamed up to promote the theatrical release of FERDINAND. The partnership included 1,250,000 limited-edition, commemorative Zevia soda cans, decorated with imagery of FERDINAND and other characters from the film. Read more…


THE WALKING DEAD | Lot 18

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AMC and Lot 18 teamed up with a partnership to celebrate THE WALKING DEAD and it’s eighth season. The partnership included a limited edition wine collection inspired by the characters of the series. The collection was available exclusively on the Lot 18 website. Read more…


STAR WARS: THE LAST JEDI | Coca-Cola

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To celebrate the release of STAR WARS: THE LAST JEDI, Walt Disney Studios and Coca-Cola teamed up to give fans the chance to win a trip to the film’s premiere. One grand prize winner received hotel and airfare accommodations for a three-night stay, two tickets to the premiere, and $500 spending money. Read more…


UNIVERSAL MUSIC GROUP | Icelandic Glacial

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Interscope-Geffen-A&M and Icelandic Glacial partnered to promote The Rolling Stones’ “No Filter Tour” in Europe. The bottled water brand was the official water of the tour and provided water for the band and crew of 75 people. Additionally, Icelandic Glacial sponsored a contest to send one fan and a friend from the U.S. to the October 22 show in Paris. Read more…


BLADE RUNNER 2049 | Johnnie Walker

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Warner Bros. Pictures and Johnnie Walker teamed up to celebrate the theatrical release of BLADE RUNNER 2049 with a limited edition Scotch Whisky. The Johnnie Walker Black Label The Director’s Cut whiskey was created by Master Blender Jim Beveridge in collaboration with filmmaker Denis Villeneuve and was packaged in a futuristic bottle as a nod to the period in which the film is set. Read more…


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7 New Theatrical Partnerships to kick off this Fall!

 

Every blockbuster-packed summer tends to be followed up with year-end box office hits, and 2017 proved to be no exception. As the weather started to cool down, some great fall partnerships heated up!

Check out these seven eclectic examples from movies that spanned genres from animated journeys, a comedy sequel, two superhero adventures and a mystery drama, with partners that ranged from experiential, CPG, technology, QSR, health & beauty, automotive and travel brands–truly something for EVERYONE!

THE LEGO NINJAGO MOVIE | Color Me Mine

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Warner Bros.’ THE LEGO NINJAGO MOVIE debuted in the United States on September 22, 2017 and centered around a teenage ninja struggling to accept the truth about his villainous father while battling a danger threatening his homeland. You read about the McDonald’s partnership here recently, and while the movie also joined forces with Visa, the partnership with paint-it-yourself pottery franchise Color Me Mine included movie-themed “Kids Night Out” events in stores nationwide that involved the whole family. Check out what those entailed here.


MY LITTLE PONY: THE MOVIE | Musselman’s Apple Sauce

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Animated musical comedy fantasy MY LITTLE PONY: THE MOVIE was released October 6, 2017 by Lionsgate. The story followed “The Mane 6” –Twilight Sparkle, Applejack, Rainbow Dash, Pinkie Pie, Fluttershy, and Rarity–on an unforgettable journey to save their home from a new dark force. Of the seven partnerships the movie garnered, the one with apple sauce manufacturer Musselman’s gave fans a chance to win a Carnival Family Cruise grand prize! Read what the other prizes included here.


A BAD MOMS CHRISTMAS | Amazon Alexa

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STX Entertainment’s comedy sequel about three under-appreciated moms who deal with their own mothers visiting during the Christmas holiday, A BAD MOMS CHRISTMAS, ushered in six partnerships. These included one with Amazon’s intelligent personal home assistant and created a magical holiday experience with the first-ever Alexa powered premiere. Learn how the device took center stage at the party here.


THOR RAGNAROK | Red Robin

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Marvel Entertainment’s THOR: RAGNAROK is the third installment of the superhero franchise that debuted November 3, 2017. It centers around Thor’s quest for survival in a race against time to prevent the destruction of his world and civilization. To celebrate this adventure, the film featured four partners, and to satisfy fan appetites, Red Robin’s “Burgers and A Movie” promotion with Fandango allowed customers who purchased a  limited edition gift card to the chain to receive something extra. Details here.

 


MURDER ON THE ORIENT EXPRESS | Proraso

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20th Century Fox’s MURDER ON THE ORIENT EXPRESS is a mystery drama based on the 1934 novel of the same name by Agatha Christie. This is the fourth adaptation of the novel that follows a world-renowned detective who tries to solve a murder on the famous European train in the 1930s. Debuting November 10, 2017, it included an all-star cast and nine diverse partners. One such was with high-end shaving products brand Proraso that invited fans to become “the world’s greatest detective” with a sweepstakes for a chance to win a trip for to New York City. Check out what the mysterious trip included here.


JUSTICE LEAGUE| Mercedes-Benz

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Warner Bros.’ JUSTICE LEAGUE is the fifth installment of the DC Extended Universe, based on the DC Comics superhero team of the same name that hit screens November 17, 2017. A group of heroes and outcasts assembled to save the planet from the incoming threat of new villains. The film’s six partnerships included one with Mercedes-Benz, which touted their new 2018 E‑Class Cabriolet as a new member of the superhero group and latest symbol of justice on their website. The partnership also featured three of the automotive brand’s vehicles, with new interior developed for the film, in the movie. See what other exclusives were part of the promotion here.


COCO| Southwest Airlines

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Rounding out the pre-Thanksgiving festivities is Walt Disney/Pixar’s 3D computer-animated musical fantasy adventure film, COCO. Debuting November 22, 2017, the story follows a 12-year-old boy in a small, fictional Mexican village who sets off a chain of events relating to a century-old mystery that leads to an extraordinary family reunion. The movie featured nine different partnerships, one of which was with Southwest Airlines. Read about how the carrier celebrated the film and culture of Mexico here.

This rounds out a sampling of just a few of thousands of partnerships we are tracking. Stay tuned for future blog posts that will cover the partnership marketing industry across more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, log in or create a profile on MarketingPartnerships.com. Basic profiles are free.


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5 Gaming Opportunties Coming This Holiday Season

As summer turns to fall, the gaming industry braces for its biggest time of year: the holidays. More AAA titles are released by the major gaming developers than any other point in the year and the titles coming to homes this fall and winter make this year exceptionally robust.

Below are five of the most anticipated video game releases, chock full of partnership opportunity, coming out this holiday season.

CALL OF DUTY: WWII | Activision

(November 3, 2017)

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One of the most iconic and successful video game franchises of all time returns to it’s roots in the past with CALL OF DUTY: WWII. The new game, coming in November, looks to redefine World War II for a new gaming generation. The CALL OF DUTY franchise has a history of extensive partnerships with brands like Frito-Lay, Pepsi, Jeep, Uber and more. Read more here.

SUPER MARIO ODYSSEY | Nintendo

(October 27, 2017)

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After announcing a whole host of games for their new console, the Nintendo Switch at E3, this holiday season will see some of the most anticipated hit the market. SUPER MARIO ODYSSEY gives players a whole host of new abilities to use with the beloved character. The Mario brand is great for kid-friendly promotions, as proven by tie-ins with companies like Frito-Lay and Yogurtland. Read more here.

ASSASSIN’S CREED ORIGINS | Ubisoft

(October 27, 2017)

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As the 10th installment of ASSASSIN’S CREED (which expanded into movie theaters late last year as well), some were worried that the nearly decade long franchise had run out of steam. ASSASSIN’S CREED ORIGINS looks to breathe new life into the game and show off new mechanics and a gorgeous, violent setting that brands in the alcoholic beverage, CPG or electronics industries could fit in perfectly with. Read more here.

MIDDLE-EARTH: SHADOW OF WAR | Warner Bros. Interactive

(October 10, 2017)

Middle-Earth_Shadow_of_War

After the original, MIDDLE-EARTH: SHADOW OF MORDOR, sold well over a million copies, the sequel from Warner Bros. Interactive Studios comes this fall. Expanding the Lord of the Rings universe, MIDDLE-EARTH: SHADOW OF WAR promises more exciting combat and even more partnership potential. Read more here.

STAR WARS BATTLEFRONT II | EA

(November 17, 2017)

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Landing with a slight thud, the original reboot of the Star Wars BATTLEFRONT franchise in 2015 didn’t live up to the expectations of many. The sequel, however, promises more content, better game play and a more well-rounded experience. Look for partners to be clamoring for an opportunity to team up with this legendary IP. Read more here.


Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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  • Track 8,500+ successful partnerships and feature your own
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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

nick_mitich

Nick Mitich
Digital Marketing & Membership Supervisor
The L.A Office


Find out more about these gaming titles and over 1,000 other marketing opportunities, visit:

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